Your First Year in Network Marketing – by Mark Yarnell and Rene Reid Yarnell.
This was one of the first books I bought when I got serious in network marketing. It was first published in 1998 so I must have bought it around then.
It’s one of my favourites and still widely available for around £12.
Through research for this post, I discovered that sadly Mark died in 2015 at the relatively young age of 65, but Rene (who was married to him at the time of publication) continues with her network marketing business.
I recommend this book to newbies because it’s a pretty realistic view of the business and explains how to avoid many of the pitfalls that arise for everyone. If you can deal with rejection and stay enthusiastic – and pass that on to your team – you’re half way to building a successful business.
I find many books are over-enthusiastic and not big on realism, so eventually people get disillusioned. I like the approach of the Yarnells and their easy-to-read book.
Chapter one is titled “Ignoring the Rejection Rocket”, so right from the start they’re warning about the inevitable rejection that comes from talking to friends and family. In fact after an introductory paragraph, the Yarnells bring up “Rejection by your Spouse”.
We’ve all been there; a keen new team member explains everything, in a somewhat cack-handed way, to their spouse or partner and the proverbial hits the fan! “How much have you spent?” “You don’t know anything about business” “You can’t sell” – and so it goes on.
I’d guess that half the people affected by the negative spouse drop out pretty quickly. Of those that continue, many convert their other half to liking the business, provided they have the willpower to steam ahead without support in the beginning.
The Yarnells explain through stories, which makes the book readable and most people can relate to it. They certainly understand the power of a good tale.
Other chapters include how to avoid falling into the management trap (been there, done that) and how to get over the reluctance of offering the opportunity to friends and family.
I think they’ve nailed all the big torpedoes that come with network marketing. They have a way of explaining what will be coming your way and how to dodge the worst of it, or just get over it.
I like this book a lot and if you have team members who are wavering at any stage, Your First Year in Network Marketing may just give them more confidence and help them develop a bullet-proof casing.